Thursday, August 5, 2010

Colors


I don't know if it's true but they say dogs see in black and white. Although I do like black and white photography I am glad that we get to see in color. Differentiating objects by their shape, smell, or feel is interesting but adding color to our environment changes the whole picture, pun intended.

The picture to the left is of flowers in a supermarket stand in Ridgewood, NY. They are beautiful to look at and they make a nice composition.

Now look at the same exact picture in black and white. It loses its magic. So that is what color is to me: the magic that makes our brains enjoy the things we like to do. Even marketers use color to their advantage. A restaurant will paint their walls red or a shade of it to get out the door quickly. A cafe may paint their walls blue to make feel at home, relaxed, and to allow you to linger a bit longer.

Watch commercials about depression and you'll notice that they represent depression as black and white; once you take their pill the whole world becomes alive with color.

I think we all need a little bit of more color. When you feel down or in a bad mood try looking at colorful things and you'll see how quickly your mood turns around. At least that works for me.

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